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Ingredients You Can Say Out Loud
No fillers, no mystery chemicals — just grass-finished tallow, creatine, and clean essentials working together to repair your hair.

Grass-Fed Tallow
Rich in fatty acids similar to your scalp's natural oils — deeply nourishes without synthetic buildup or greasy residue.

Creatine
Rebuilds strand strength from the inside out — the same protein your hair loses to heat styling, coloring, and daily stress.

Hydrolyzed Oat Protein
Strengthens fragile strands and helps reduce breakage, especially in color-treated or heat-damaged hair.

Panthenol (Pro-Vitamin B5
Helps skin hold onto moisture after every rinse, so "clean" doesn't mean "dry."

Aloe Barbadensis Leaf Juice (Aloe Vera)
Soothes and hydrates the scalp, calming irritation without weighing hair down.

Hydroxypropyltrimonium Honey
A conditioning derivative of honey that smooths the hair cuticle for softness and shine.
Not All Shampoo Is Created Equal
You already know what a drugstore shampoo does — strips your color, dries out your scalp, leaves hair worse by the second wash. Here's what happens when the formula actually repairs instead of damages.
Conventional Shampoo
- Sulfates strip color and natural oils
- Synthetic fillers with no real nourishment
- Dries out scalp, causing flaking and irritation
- Mass-produced with no ingredient transparency
- One-size-fits-all, ignores damaged/color-treated hair needs
Tallow & Creatine Shampoo
- Sulfate-free — won't strip your color
- Grass-finished tallow, close to your scalp's natural oils
- Moisturizes and nourishes the scalp — founder-tested for lasting comfort
- mall-batch, transparent ingredients you can pronounce
- Formulated specifically to repair dry, damaged, color-treated hair
Repair vs Stripping
Most shampoos are built on sulfates and fillers — they clean by stripping everything out, color included. Ours works differently, built on grass-finished tallow and real creatine, not synthetic shortcuts. What repairs your hair in the bottle is what you feel after the first wash.
Shop the Shampoo
Everything You Need to Know
Is this shampoo safe for color-treated hair?
Yes — it's sulfate-free, so it won't strip or fade your color. Our founder Leona colors her own hair and has used this formula for months with zero fading.
What does creatine do in a shampoo?
Creatine helps rebuild strand strength from the inside out — the same protein your hair loses to heat styling, coloring, and daily stress.
Will the tallow make my hair greasy?
No. Tallow's fatty acid profile is similar to your scalp's natural oils, so it absorbs rather than sitting on top of hair — nourishing without buildup.
Does this help with a dry or itchy scalp?
Tallow's fatty acid profile closely resembles your scalp's natural oils, which is why it's long been used to moisturize and nourish skin. Our founder Leona has experienced this firsthand — she's used this formula on her own scalp for months and noticed real relief from dryness, without the harsh sulfates that strip natural moisture.
How often should I use it?
Use every wash, or 2-3x per week alongside your regular shampoo — see what your hair responds to best.

Why We Built This
I didn't set out to create another shampoo. I set out to fix a problem I'd lived with myself — hair that felt stripped, dull, and damaged no matter what I tried, especially after coloring it. Big box store shelves were full of options, but nearly all of them were built the same way: cheap fillers, harsh sulfates, and ingredients designed to cut costs, not nourish hair.
So I partnered with a formulator who shared the same standard — no shortcuts, no filler ingredients just to bulk up a bottle. Together we built something different: a shampoo grounded in grass-finished tallow and creatine, ingredients that actually rebuild and nourish instead of stripping everything away.
"I wanted a shampoo I'd actually trust on my own hair — color and all. This is it."
That's the standard behind every VYB product: real ingredients, made in small batches, built for people who are done choosing between what's cheap and what actually works. This shampoo is what happens when I refuse to settle for filler.
The 30-Day Love-It Guarantee
We make this shampoo in small batches at our facility in Lindon, Utah — the same tallow and creatine formula our own family uses, color-treated hair included. We stand behind every bottle. If you don't notice stronger, healthier-feeling hair within 30 days of consistent use, send us a quick email. No long forms. No questions. Full refund — even if the bottle is half empty. That's our promise to you. Because we've felt what this formula does for our own hair, and we believe it'll do the same for yours.
Clean With Us. Nourish With Us. Repeat.
Handcrafted in small batches in Utah for sensitive skin that's tired of being let down.
Pick Your Scent